Drink Up Buttercup Does it Right when it comes to the promotion of their new album Born and Thrown On A Hook, One Awesome Click at a Time Especially interesting is their concept of releasing each song with one homemade video at a time. Filming at various locations with different setups, we get to hear each song live, raw, acoustic, or electric. Using a grid of picture links on Muxtape site, each shot is coordinated with a new video upload every Tuesday until the grand March 23rd release date. Each video is creative and friendly, much like the band. Without an outright commercial assault, the Drink Up Buttercup Aesthetic is true to form. Below: Video Five, "Even Think," filmed in their van!
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