In that regard, being a paid reviewer must be complicated and almost impossible not to be subjective. The controversy surrounding the reviewer for Maxim, who rated the Black Crowes’ forthcoming album Warpaint without really listening, is disturbing. I’m sure it is a common occurrence.
Bloggers also have their own set of difficulties. Posting regularly keeps a Blog viable and maintains reader interest and loyalty. I have read many reviews lately that are of the cut-and-paste variety. Part of the problem is the promotional material and goodies sent as bait to peak Blogger's interest.
The written promotional resources sent to me are helpful but from the viewpoint of another writer or publicist. Often it is misleading and not about the music. Mainly, it contains buzzwords to encourage interest. That is why reviews often have similar keywords and phrases written out of context.
Lately, I’ve been receiving music online. Having done several favorable reviews of Peasant, one might think that I might have received his recording as a present with a ribbon or via e-mail. Well, I didn’t, and like most music I love, I gladly pay for it. Some music I have received is already on my radar, either I have purchased the EP or have seen the group live. I also write about groups that are not on anyone’s radar. That is something I take pride in.
So why read my reviews? I believe I have a point of view. I trust my instincts. I guarantee my readers that I really listen before writing. I listen (obsessively), absorb, and write. I will not write about music I don't love. I will write about music that has a point of view or has the potential to move music culture forward.
Listen to Diamond Rings 2007 from Deer Tick! my latest obsession! War Elephant review, to post very soon! I paid for this one!!